Groove on Up

BUILDING YOUR FACEBOOK BUSINESS PAGE

Alex McCann
Written by Alex McCann

BUILDING YOUR FACEBOOK BUSINESS PAGE

In the last newsletter we talked about the importance of using a Facebook Business Page as opposed to using your personal profile

In this newsletter we’re going to take it to the next step and tell you how to build your Facebook Business Page Presence

 

WHAT ARE THE OPTIONS TO BUILD YOUR FACEBOOK PAGE?

On every social media channel there are 2 different options of how to build your audience

– Organic – The number of unique people who consume your content without paid promotion

– Paid – As the name would suggest this is using Facebook’s advertising platform

The key distinction between organic and paid is, of course, that the former is free

We’re going to primarily focus on the former in this newsletter, but it’s worth noting that paid Facebook advertising isn’t hugely expensive and is highly targeted

Here are 5 ways to build your Facebook Business Page

 

  1. USE YOUR DATABASE

If you have been in business for months or years – you have the biggest selection of data to grow your audience

An email address

If you don’t already use it I’d suggest signing up for Mailchimp – it’s an intelligent email database system which allows you to send and track bulk emails to a mailing list. And the best thing is – it’s free up to 2000 email addresses which is suitable for most small businesses

Mailchimp JPG

Now one of the most simple ways to grow your Facebook page, is to simply send an email out to your email database stating clearly what exclusive content people can expect on your Facebook page

It’s important you take people through the journey and be bold about your Social Media activity

You couldn’t send an email newsletter to people every day, but you can subliminally market to them via Facebook and Social Media every day and market into their spare moments

It’s important on this mailing list to send a specific email about your social media profiles – most businesses will hide their social media profiles at the side or bottom of an email template and the average user will become blind to areas not in the main body of the email

If you’re looking for extra attention – maybe even offer an incentive or competition prize exclusive on Facebook to get casual email contacts over to your page

 

  1. INVITE YOUR FRIENDS AND ASK FRIENDS / COLLEAGUES TO INVITE THEIR TARGETED FRIENDS

If you look at your Facebook page you’ll see an “Invite Your Friends” option – left hand side of page, or the “More” tab under the banner on desktop,  / top of page on mobile

invite friends snip

 

invite friends snip 2

 

 

Most people never use it to build their page even though it’s a sure fire way to build your audience

There is one key disclaimer though – only invite people who have a genuine interest in your niche market i.e music and guitar making

There is zero point in inviting friends and family members who have no genuine interest in what you offer

And once you’ve done it yourself – ask friends / colleagues to go through the same process (but again remind them only targeted likes rather than random friends)

Periodically go back through your friends list and invite new friends to the page as this is not a one time activity you do at start up – you meet new contacts all the time on facebook

 

  1. TARGET LIKE FOR LIKE INVITES WITH COMPLIMENTARY BUSINESSES

What is the one thing you have in common with other local businesses?

Music

So that’s local music venues, booking agents, recording studios et all

One of the easiest ways for you to build your page is by doing targeted like for like invites with other local complimentary businesses

Social Media isn’t just something you have to do alone – at it’s very heart is the ethos of community and supporting each other

I’ve used this method on both my music business and my marketing business and I have targeted audience of 1000s based on this method and my friends have managed to grow their business at the same time

Make a list of 5-10 local people you could do this with right now

About the author

Alex McCann

Alex McCann

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